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BOTTOM-LINE SUCCESS ACROSS VERTICALS

I’ve had the distinct pleasure of driving commercial success for powerhouse brands and disruptors alike. My expertise is grounded in aligning brand strategy with business goals across complex organizations. While it’s tough to choose, here are a handful of examples that underscore my approach to pioneering go-to-market approaches, elevating executive visibility and bringing joy to work.

Medline logo with a blue background, white lightning bolt, and company name in bold white letters.

AI | Supply Chain | Talent Development

  • Medline is the largest provider of medical-surgical products and supply chain solutions serving all points of care. Medline helps healthcare providers improve their clinical, financial and operational outcomes.

  • Led B2B go-to-market strategy for $17B portfolio

  • Launched AI solution, MPower™ with Microsoft, Northwestern Medicine and Providence

  • Built & scaled career pathing framework, focused on identifying and building strengths

How in the world did you get Microsoft, Northwestern Medicine, Providence, and Medline to collaborate on solving the most pressing issue in healthcare today?

Logo of football club FC Ká Känken with a stylized fox head in the center and the club name in a circular arrangement.

Retail | Cult Brands | Outdoor | Global

  • Successfully grew engagement (and US footprint) for unique Swedish brand

  • Maintained relationships with priority audience(s) while expanding into adjacent media and consumer verticals

  • Drove increased cache for the Classic event (which included backpacking and camping with clients and media for four days!)

    Wait. What’s this “Classic” thing all about?

Cartoon illustration of a smiling girl with red hair tied in pigtails with blue bows, freckles on her face, and a white collar with a blue necklace, logo style.

Retail | Challenger Brands | QSR

  • Dethroned Burger King’s position as the #2 QSR, a historic takeover in a highly competitive space

  • Led comms strategy for massively successful breakfast daypart launch

  • Supported “Roast Day,” an annual event where brand fans get roasted by @Wendys, and the flaming hot grill sessions never disappoint.

  • Designed aggressive market advancement plan including establishing “Fast Food Done Right,” a unified narrative for all efforts

    Here’s some fun from over the years

Logo of U by Kotex, a feminine hygiene brand, with a stylized 'U' and the words 'by Kotex' below it, on a black background with a pink and orange border.

CPG | “Boring” & “Taboo” Topics | Equity

  • Drove outsized results for “below the belt” brands, including various toilet paper, incontinence and FemCare products.

  • Created business offering, “The Awkwards,” dedicated to marketing taboo topics

  • Favorite moment: establishing the Alliance for Period supplies, a non-profit dedicated to the eradication of period poverty

    Your team established a non-profit?! Cool!

CORPORATE & REPUTATION STRATEGY

Brand promotion demands brand protection. I have a host of experience in managing a number of corporate reputation and strategic initiatives. Here’s a sampling:

Black silhouette of a person dancing on a white background.

Tariff Response Strategy

In the wake of President Trump’s “Big Beautiful Bill,” regulatory shifts have created opportunities to gain share quickly. I’ve mobilized teams swiftly to establish a strong foothold in reopened categories and set the stage for sustained growth via:

  • Highly-targeted outreach campaigns, complete with tailored messaging and strategic rebates (e.g., for newly accessible product categories).

  • Orchestrated complex, multi-layered internal communications cascade to prime cross-functional decision-makers for action (e.g., execs, legal, regulatory, pricing, product divisions, communications, marketing, etc.)

An eye with an alert symbol inside and a person icon in the center, surrounded by lines indicating focus or alertness.

Executive Visibility

In support of corporate strategy, I have:

  • Pitched and prepped countless C-suiters for interviews and public appearances

  • Written speeches, bylined articles and led social media efforts as part of speakers bureaus and corporate visibility programs

  • Regularly secure coverage in key outlets, including The New York Times, Wall Street Journal, Adweek and AdAge.

  • Directed corporate presence at worldwide industry events, including Cannes International Advertising Festival and Advertising Week, among others.

A black and white illustration of a boxer lifting a newspaper while wearing boxing gloves and shorts.

Issues & Crisis Needs

These are dynamic times for brands. My experience runs the gamut on I&C needs, including:

  • Establishing cross-functional issues management protocol

  • Working quickly, decisively and cohesively across teams and departments as reputation issues arise

  • Drafting statements, actively monitoring press coverage and working quickly to protect corporate reputation

  • Providing counsel on key topics including: product recalls, social justice, client defections, corporate restructurings, PAC inquiries, etc.

  • Collaborating as appropriate with key industry groups

Black and white pixel art of two small houses with pitched roofs and a central building with a flat roof, connected by a fence.

Franchisee Relations

Franchised companies need a system that is deeply rooted in a strong, shared purpose.

  • From establishing “Own Your Opportunity” for Wendy’s to leading recruiting efforts for Ace Hardware during the pandemic, I have deep experience in delivering programs that answer franchisee needs and simultaneously “grow the whole”

  • Example clients: Ace Hardware, Aspen Dental, Hallmark, Massage Envy, Wendy’s

COMMUNITY COMMITMENT

I want things to be better for those that “come after me.” In recognition of this, I devote ample time outside of work to building the communities and industries that I care about deeply, including:

PRSA Chicago Chapter Public Relations Society of America logo

PRSA Chicago Chapter President

As President of PRSA Chicago, I led one of the largest chapters in the country with nearly 300 members. We delivered programs and activities to meet the professional development and networking needs of this varied constituency.

Depauw University logo featuring a black and white illustration of a historic building with a tall tower, a tree, and a yellow background, with the text "DEPAUW UNIVERSITY" and "Est. 1837" beneath.

Advisory Board Member

Work collaboratively with the President and members of her cabinet and committees to drive a world-class liberal arts experience at my undergraduate university, DePauw University

A red background with white text that reads 'eliminating racism empowering women ywca'.

Ambassador’s Council

YWCA Metropolitan Chicago is dedicated to empowering women and eliminating racism by providing support to all women along various stages of their journeys. As a member of the Ambassadors Council, I provided support by raising awareness of the organization’s mission and funds to support these critical programs and services across the region.