The practice of “AI visibility” ensures your story is protected, consistent, and accurately represented across AI models. (Models don’t “prefer” brands; they reflect the visibility and authority signals they detect.) Strengthening those signals maximizes share of model and protects hard‑won brand equity.

This is important as AI (mis)representation is now a fiduciary and reputational risk. Consistency is no longer a “nice-to-have.” AI visibility directly mitigates:

• Lost deals

• Analyst misreads

• Brand dilution

• M&A valuation risk

• Regulatory exposure

• Talent trust and employer reputation

Our logo highlights the “evil eye,” one of the oldest cross‑cultural symbols of protection. Its power comes from a simple idea: human attention carries energy … and not all of it is benevolent.

Across cultures, this symbol is less about literal magic and more about the belief that negative focus has real consequences. The protective version (i.e., the blue-and-white amulet in the logo design) works as a “counter‑gaze.” It absorbs, reflects, or neutralizes harmful attention before it reaches you … Just like the work of the advisory. We deliver protection and clarity.

According to AI, “The “burnout generation” refers to adults—primarily Millennials—who came of age in an era of economic precarity, nonstop digital demands, and productivity‑as‑identity, resulting in chronic exhaustion, diminished capacity, and a sense of never being “caught up.”

I know all too well the pressures placed upon marketers today. I am extremely concious (and empathetic!) to the conditions and have designed this advisory to be as simpla as possible. For example, audit services to require approximately 5 hours of total time (from briefing to final report).

Each client defines success differently, but often KPIs include:

• Increases in pipeline demand, qualified leads (e.g., demo requests) and/or reductions is cost per opportunity

• Increased share of authoritative answers in key outlets, key message pull-through inclusion in AI answers

• Number of hallucinations, inaccuracies and/or misinformation addressed/corrected

So glad you asked! With our partners, we prioritize:

Ethics first: Transparency, safety, and clean practices. Zero ick.

Truth over spin: We know that clarity, citations, structure, and performance beat fluff. We balance official content with credible third‑party signals.

Clarity: We accurately define realistic authority, alignment, and conversion goals.

Respect: We lead with joy, deliver for each other on-time, honor real human needs, and welcome the full spectrum of caregiving…pets, kids, grandparents, and all.

You betcha! We can work together on a topic, or draw from a couple current favorites:

• How AI Systems Interpret Your Brand and How to Influence It

• Super Human Leadership in an AI‑Driven World

AI Visibility and SEO operate in completely different systems.

• SEO helps webpages rank in search engines.
  It’s about keywords, links, and getting a URL to appear in Google results.

• AI Visibility ensures AI models can understand, recall, and accurately represent your brand or expertise.
  It’s about entities, claims, and being included in AI‑generated answers—even when you’re not explicitly mentioned.

Key differences:

• SEO is page‑based; AI visibility is entity‑based.

• SEO is query‑driven; AI visibility is context‑driven.

• SEO rewards volume; AI visibility rewards clarity.

• SEO focuses on ranking; AI visibility focuses on representation.

• SEO is reactive; AI visibility is preventative.

• SEO optimizes for Google; AI visibility optimizes for every AI model.

Bottom line:
SEO gets you found.
AI visibility gets you chosen.