AI visibility audits
Our straightforward AI visibility audit is constructed of three steps, each designed to maximize impact and minimize lift for over-burdened marketing teams.
Brief
Together, we outline the information required to evaluate your brand’s current visibility, accuracy, and retrievability across major large language models (LLMs). This is not busywork or “skippable”; it’s the foundation of how AI systems understand, rank, and surface your brand. Estimated client time investment: 1 hour.
Benchmark
From there, I capture a snapshot of LLM visibility, associations, gaps, and retrievability opportunities. Using a cohesive freamwork, I compare your visibility footprint to peers to uncover: relative strengths, topic ownership, gaps/blindspots, and opportunities to correct inaccuracies. Estimated client time investment: ~1 hour (ad hoc, for clarifying questions).
Begin
At the conclusion of the audit, you are provided an executive summary outlining top strengths, gaps, and overall “share of model” score. I also outline short-term wins, should you want to begin closing identified gaps immediately. (For more comprehensive, long-range plans please visit our Strategic Visibility Planning section.) Estimated client time investment : ~2 hours (We request all stakeholders are present at the final report meeting. We include an hour prep session ahead of that meeting).
How an audit helps:
After the advisory audit, you’ll be able to answer:
How visible in top tier LLMs are you?
What about your top competitors?
What do the models think you’re known for?
Where does your visibility break down?
Where are there opportunities to strengthen?
